Visitors to your site are more likely to complete transactions if the site is easy to understand and use and provides value to them.
Why? Because poor User Experience is one of the main reasons why almost 71% of all on-line transactions are not completed. That means that 7 out of every 10 visitors may leave your site without finalizing their goals whether it is to purchase something, download information, or sign up to support a cause.
At Logical Next we’re committed to helping you achieve greater success on your web site by assisting you in providing the best possible User Experience for your current and prospective customers. We’ll work with you to fine tune the usability and usefulness of your website to create the best possible experience for your customers resulting in more sales, more profits, and even more customers.
What exactly is User Experience (UX)?
It’s about how a person feels about using a system including perceptions of the practical aspects such as utility, ease of use and efficiency of the system. User experience is subjective in nature, as it is about an individual’s feelings and thoughts about the system. User experience is dynamic, because it changes over time as the circumstances change. wikipedia
Many components contribute to the overall user experience. These range from the artistic/graphic appeal to the placement and clarity of navigation elements to the purposefulness of the content encompassing words, images and layout.
Viewers want to know where they are and where they can go within the site, what they can do on the site, and what value the site offers them in meeting their goals. The challenge for site designers is to provide a balanced presentation which maximizes the positive impact the site will have on the viewer while achieving the objectives of the company offering the site.
Let us work with you to create the best possible User Experience for your current and prospective customers. Check out our Services to see how.
